BalkanID, a venture-backed cybersecurity company backed by top-tier investors, is seeking a Product Marketing Lead with a consumer product mindset.
Product Management at BalkanID sits at the intersection of software engineering, design, and business strategy. We shape high-level product goals but also get our hands dirty. On any given day, you will work on strategic planning, create a product marketing launch plan, conduct user research, analyze product usage data, or pair with an engineer on product iteration and go-live implementation.
If you enjoy solving challenging problems and breaking through barriers, then you will enjoy this opportunity to work with a strong entrepreneurial team with successful prior exits, building a disruptive set of capabilities in identity/access management.
What You’ll Do
- Content and collateral. Translate all of the above into meaningful resources (i.e., blogs, decks, website, guides, reports, etc.) for our team, partners, and customers to communicate our value.
- Messaging. Create a differentiated message that is unique and specific to the personas across identity management (CISOs, Identity Engineering, Security Operations etc.)
- Competitive intelligence. Own the competitive intelligence gathering, battle cards, and training for our competitors in the identity governance and security space.
- Enablement. Partner with sales and partner enablement to ensure a consistent, clear message across audiences.
- Market research. Conduct customer and market interviews (i.e. win loss analysis), manage analyst relations, and monitor relevant outlets to stay on top of the industry.
Qualifications:
- 5+ years in software with at least 2 years direct product marketing experience in security
- Proven experience and ability in working closely with a technical audience (Security and/or IT, DevOps, DevSecOps, Cyber, Engineering, Product)
- Exceptional communication, presentation, organizational, and analytical skills.
- experience balancing execution, agility, and culture in a fast-growing startup environment.
- Proven ability to foster strong cross-functional relationships
- Thrive in a fast-paced, high energy environment